Sometimes Sex Doesn’t Sell
Posted on 19. Feb, 2010 by E.Carmel in Entertainment, Life and Style, Music
So Im chilling with my friend and we were having our usual music breakdown banter when Ciara’s name popped up. Unsurprisingly he said that he actually really enjoyed Ciara’s last album Fantasy Ride and thinks the production was better than a lot of her previous work.
I say unsurprisingly because I know a fair amount of people who really liked the music on that album, so I’m here itching my scalp trying to figure out why it flopped so hard.
Why Did Ciara’s Album Flop?…
Then it came to me…‘her image change’. It’s safe to say that people, mainly the younger generation, buy into the image of artists rather than purely buying into the music. Unfortunately for Ciara, her music is targeted towards those image buyers and quite frankly, they just weren’t sold on the new image. Ciara was once in a lane of her own but she soon became lost in the traffic of other Pop/RnB female artists when she decided to ‘sex up’ her image.
So in a bid to follow her sexy Pop/RnB equivalents, she traded the sneakers, baggy jeans and hood dance moves for the Louboutins (hawt I must say!), super tight clothing and stripper like dancing. As nice as this may have been for the fellas to look at, it just wasn’t the tomboy Ciara that we loved and so she just got mixed in the bag of other female artists marketing the same sexed up image to the same crowd. Then she kept changing her style and hair, even sporting the Rihanna cut, and that’s when I was actually beginning to question ‘who is Ciara?’
Rihanna, as well as many other female artists, are proof that sex sells but for some reason Ciara proved to be an exception. It’s not because Ciara isn’t sexy, in fact I personally think her proficient dancing ability gave her a sexier edge than her rivals who just strut around half naked looking pretty or occasionally attempt stiff whining.
I guess it all comes down to Ciara’s decision to jump onto the sex sells bandwagon which is already full, rather than taking her established image to the next level. After all, from what I can remember, there was nothing wrong with that image??? (Other than the ‘she’s a man’ rumours!) Basically, if it isn’t broken then don’t fix it and that’s where she went wrong. There are more than enough Pop/RnB artists doing this sexed up music thing and it’s boring…every woman is sexy in their own right, Ciara didn’t have to completely strip off her tomboy ‘swag’ for us to consider her sexy.
Well I think Ciara knows where she went wrong and after seeing this video (below), I’m actually looking forward to new Ciara material now; I think we might be getting the hood Ciara back- woohoo!!!
